Pop-up Twitter accounts are viral self-aggrandizement: accounts that (probably) aren’t officially affiliated with the product, brand, news story, or other thing, but are still out there to get retweets and engagements in hopes that maybe the person behind them will someday release a book or a link to some sort of product or service.
From my latest column, SIX OF THE BEST… pop-up Twitter accounts, at Nerdery Public.
About Josh RosemanJosh Roseman (not the trombonist; the other one) has been published in -- among others -- Asimov's, Escape Pod, and Evil Girlfriend Media. He's published two short-story collections, THE CLOCKWORK RUSSIAN and BOSS FIGHT, as well as a novel, AFTER THE APOCALYPSE. When not writing, he mostly complains that he's not writing. Find him online at roseplusman.com, or on Twitter @listener42.
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