So what happens when authors start having to account for these new revenue strategies? My best guess: multiple versions of the story — B&N gets copies of my book where Andrea uses a Nook; on Amazon, she has a Kindle; on iBooks, she has an iPad. Copies being sold through Amazon have her using an Oster blender; copies sold through Apple have a Hamilton Beach unit; if the book should show up in Nordstrom’s, maybe it’s a Cuisinart. To hell with artistic integrity — if I want to sell my book to the most people possible, I have to change the character so she uses the right products to fit the market where I’m hoping the book will be sold.